Branding Insights

Check out some helpful insights to guide you in your brand development efforts!

Know Your Brand Identity Through Self-Reflection

May 30, 2023

When it comes to building a successful business, self-reflection is vital. Knowing your brand identity allows you to differentiate yourself from competitors and create a culture that reverberates with your…

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What is the role of a brand manager?

May 16, 2023

Maybe you’ve heard of a dozen different roles that apply to supporting the development of your brand – social media managers, PR, or specific tactical execution roles like creating email…

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What is Authenticity and Why It Matters in Business

May 16, 2023

Authenticity is the key ingredient that establishes an organization’s ethos and creates a connection with its customers. It’s more than just being genuine and honest in communications, or following through…

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Brand Statements – Why Do You Need Them?

May 9, 2023

Creating business statements, such as a mission, vision, positioning and values statements, are important for several reasons: Provides direction and focus: Business statements help to clarify the purpose and direction…

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What is a brand persona?

May 2, 2023

Brand personas are a way to create a relatable character that embodies the values and personality of your brand. By crafting a persona, you can humanize your brand, making it…

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7 Ways to Create an Influencer Brand

April 25, 2023

What makes an Influencer brand?  They are those brands that are built around a social media influencer’s personal brand and following.  Creating an influencer brand involves building a personal brand…

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Actors Have Brands Too!

April 18, 2023

Yes, an actor can have a brand! In fact, many successful actors have developed their own personal brand to help distinguish themselves in a highly competitive industry. An actor’s brand…

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Building a Personal Brand

April 11, 2023

Product and service businesses are not the only entity that can establish a brand! A person can also become a brand.  But listen up!  Great content ideas and social media…

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7 Biggest Marketing Challenges For Small Business Owners

April 4, 2023

Small business owners face a variety of marketing challenges, but here are some of the most common ones: Limited resources: Small businesses typically have limited budgets, time, and staff, which…

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