When it comes to building a successful business, self-reflection is vital. Knowing your brand identity allows you to differentiate yourself from competitors and create a culture that reverberates with your…

Maybe you’ve heard of a dozen different roles that apply to supporting the development of your brand – social media managers, PR, or specific tactical execution roles like creating email…

Authenticity is the key ingredient that establishes an organization’s ethos and creates a connection with its customers. It’s more than just being genuine and honest in communications, or following through…

Creating business statements, such as a mission, vision, positioning and values statements, are important for several reasons: Provides direction and focus: Business statements help to clarify the purpose and direction…

Brand personas are a way to create a relatable character that embodies the values and personality of your brand. By crafting a persona, you can humanize your brand, making it…

What makes an Influencer brand?  They are those brands that are built around a social media influencer’s personal brand and following.  Creating an influencer brand involves building a personal brand…

Yes, an actor can have a brand! In fact, many successful actors have developed their own personal brand to help distinguish themselves in a highly competitive industry. An actor’s brand…

Product and service businesses are not the only entity that can establish a brand! A person can also become a brand.  But listen up!  Great content ideas and social media…

Small business owners face a variety of marketing challenges, but here are some of the most common ones: Limited resources: Small businesses typically have limited budgets, time, and staff, which…