Check out some helpful insights to guide you in your brand development efforts!
Know Your Brand Identity Through Self-Reflection
When it comes to building a successful business, self-reflection is vital. Knowing your brand identity allows you to differentiate yourself from competitors and create a culture that reverberates with your…Read More
What is the role of a brand manager?￼
Maybe you’ve heard of a dozen different roles that apply to supporting the development of your brand – social media managers, PR, or specific tactical execution roles like creating email…Read More
What is Authenticity and Why It Matters in Business
Authenticity is the key ingredient that establishes an organization’s ethos and creates a connection with its customers. It’s more than just being genuine and honest in communications, or following through…Read More
Brand Statements – Why Do You Need Them?
Creating business statements, such as a mission, vision, positioning and values statements, are important for several reasons: Provides direction and focus: Business statements help to clarify the purpose and direction…Read More
What is a brand persona?
Brand personas are a way to create a relatable character that embodies the values and personality of your brand. By crafting a persona, you can humanize your brand, making it…Read More
7 Ways to Create an Influencer Brand￼
What makes an Influencer brand? They are those brands that are built around a social media influencer’s personal brand and following. Creating an influencer brand involves building a personal brand…Read More
Actors Have Brands Too!￼
Yes, an actor can have a brand! In fact, many successful actors have developed their own personal brand to help distinguish themselves in a highly competitive industry. An actor’s brand…Read More
Building a Personal Brand￼
Product and service businesses are not the only entity that can establish a brand! A person can also become a brand. But listen up! Great content ideas and social media…Read More
7 Biggest Marketing Challenges For Small Business Owners￼
Small business owners face a variety of marketing challenges, but here are some of the most common ones: Limited resources: Small businesses typically have limited budgets, time, and staff, which…Read More