Branding Insights

Check out some helpful insights to guide you in your brand development efforts!

What is a brand?

March 28, 2023

In today’s marketplace, a brand is much more than just a logo or a slogan. A brand is an overall perception that consumers have of a company or a product.…

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Marketing Tactics Need Strategy!

March 21, 2023

Marketing is an essential aspect of any business, and it involves various tactics and strategies to reach and engage with potential customers. However, marketing tactics and marketing strategy are two…

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What’s Best – Branding, Marketing, PR, or Advertising?

March 14, 2023

People in business are often unclear on what route to take to bring awareness to what they do. It’s important to understand the distinction between the counterparts of marketing, public…

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Brand Strategist vs Brand Designer

March 8, 2023

It’s not worth a shot in the dark to hire a designer hoping they’ll get your vision, and don’t expect a brand strategist to figure out your direction without you. …

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