Create A Winning Strategy

Crafting a winning strategy is not pure magic!  It involves structure, thought and preparation.  Here are the key steps:

1. Define Your Goals:

Clearly articulate what you want to achieve with your marketing efforts.  What is the action you need the audience to take?  What metrics do you need to meet to know you were successful?

2. Know Your Audience: Dive deep into understanding your target audience’s needs, aspirations, and pain points. Don’t settle on basic demographic info.  It’s not enough!

3. Choose the Right Channels:

Select the most effective marketing channels to reach your audience.  Refer to #2 to get it right!

4. Budget Allocation:

Allocate your resources strategically across different channels and campaigns.  Make sure you are spending in the right places that are most likely to create results!  Another great time to refer to #2.

5. Content Creation: 

Develop content that aligns with your audience’s preferences and resonates with your brand message.  It’s not about you, it’s about them!  Refer to #2 yet again.

6. Execution and Measurement:

Implement your strategy and continually measure its effectiveness.  Make sure you are clear on the roles, tools, timeline and KPI’s you need to adhere to, then shoot your shot!