Branding Insights

Check out some helpful insights to guide you in your brand development journey!

What is Authenticity and Why It Matters in Business

May 16, 2023

Authenticity is the key ingredient that establishes an organization’s ethos and creates a connection with its customers. It’s more than just being genuine and honest in communications, or following through…

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Brand Statements – Why Do You Need Them?

May 9, 2023

Creating business statements, such as a mission, vision, positioning and values statements, are important for several reasons: Provides direction and focus: Business statements help to clarify the purpose and direction…

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What is a brand persona?

May 2, 2023

Brand personas are a way to create a relatable character that embodies the values and personality of your brand. By crafting a persona, you can humanize your brand, making it…

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7 Ways to Create an Influencer Brand

April 25, 2023

What makes an Influencer brand?  They are those brands that are built around a social media influencer’s personal brand and following.  Creating an influencer brand involves building a personal brand…

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Actors Have Brands Too!

April 18, 2023

Yes, an actor can have a brand! In fact, many successful actors have developed their own personal brand to help distinguish themselves in a highly competitive industry. An actor’s brand…

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Building a Personal Brand

April 11, 2023

Product and service businesses are not the only entity that can establish a brand! A person can also become a brand.  But listen up!  Great content ideas and social media…

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7 Biggest Marketing Challenges For Small Business Owners

April 4, 2023

Small business owners face a variety of marketing challenges, but here are some of the most common ones: Limited resources: Small businesses typically have limited budgets, time, and staff, which…

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What is a brand?

March 28, 2023

In today’s marketplace, a brand is much more than just a logo or a slogan. A brand is an overall perception that consumers have of a company or a product.…

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Marketing Tactics Need Strategy!

March 21, 2023

Marketing is an essential aspect of any business, and it involves various tactics and strategies to reach and engage with potential customers. However, marketing tactics and marketing strategy are two…

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