Authenticity is the key ingredient that establishes an organization’s ethos and creates a connection with its customers. It’s more than just being genuine and honest in communications, or following through…

Creating business statements, such as a mission, vision, positioning and values statements, are important for several reasons: Provides direction and focus: Business statements help to clarify the purpose and direction…

Brand personas are a way to create a relatable character that embodies the values and personality of your brand. By crafting a persona, you can humanize your brand, making it…

What makes an Influencer brand?  They are those brands that are built around a social media influencer’s personal brand and following.  Creating an influencer brand involves building a personal brand…

Yes, an actor can have a brand! In fact, many successful actors have developed their own personal brand to help distinguish themselves in a highly competitive industry. An actor’s brand…

Product and service businesses are not the only entity that can establish a brand! A person can also become a brand.  But listen up!  Great content ideas and social media…

Small business owners face a variety of marketing challenges, but here are some of the most common ones: Limited resources: Small businesses typically have limited budgets, time, and staff, which…

In today’s marketplace, a brand is much more than just a logo or a slogan. A brand is an overall perception that consumers have of a company or a product.…

Marketing is an essential aspect of any business, and it involves various tactics and strategies to reach and engage with potential customers. However, marketing tactics and marketing strategy are two…