What is a brand persona?

Brand personas are a way to create a relatable character that embodies the values and personality of your brand. By crafting a persona, you can humanize your brand, making it easier for customers to connect with and remember. Here are some examples of successful brand personas:


Geico’s brand persona is the Geico Gecko, a friendly, animated lizard that is always ready to help customers with their insurance needs. The Gecko is relatable, fun, and has become an iconic symbol of the Geico brand.

Old Spice

Old Spice’s brand persona is the “Old Spice Guy,” a confident, masculine character that exudes charm and humor. The Old Spice Guy has starred in numerous commercials, becoming a popular meme and cultural phenomenon.


Apple’s brand persona is sleek, modern, and innovative. The brand’s advertisements often feature young, creative individuals using Apple products in visually stunning ways. Apple’s brand persona communicates a sense of cutting-edge technology, sophisticated design, and premium quality.


Coca-Cola’s brand persona is synonymous with happiness and togetherness. The brand’s advertisements often feature smiling, diverse groups of people enjoying Coca-Cola together. Coca-Cola’s brand persona emphasizes shared experiences and a sense of nostalgia, making it a popular choice for special occasions and holidays.


Nike’s brand persona is athletic, determined, and competitive. The brand’s advertisements often feature top athletes pushing themselves to the limit, inspiring viewers to strive for their own personal best. Nike’s brand persona emphasizes the values of hard work, dedication, and perseverance.

Overall, brand personas are an effective way to build a consistent, memorable brand image. By creating a persona that embodies your brand’s values and personality, you can make your brand more relatable, approachable, and memorable to customers. 

Don’t be shy,  dig into what your brand persona could be. Contact us for a discovery call today!