Posts by CollectiveLMG

Brand personas are a way to create a relatable character that embodies the values and personality of your brand. By crafting a persona, you can humanize your brand, making it easier for customers to connect with and remember. Here are some examples of successful brand personas: Geico Geico’s brand persona is the Geico Gecko, a…

What makes an Influencer brand?  They are those brands that are built around a social media influencer’s personal brand and following.  Creating an influencer brand involves building a personal brand and leveraging it to influence others in a specific niche or industry.  Here are 5 examples of influencer brands: Kylie Cosmetics – Kylie Jenner, a…

Yes, an actor can have a brand! In fact, many successful actors have developed their own personal brand to help distinguish themselves in a highly competitive industry. An actor’s brand may be based on their unique talents, personality, appearance, and past performances. For example, an actor may be known for their comedic timing, their ability…

Product and service businesses are not the only entity that can establish a brand! A person can also become a brand.  But listen up!  Great content ideas and social media stunts are not what makes a brand. It’s about establishing a unique and recognizable identity that sets them apart from others. This identity can be…

Small business owners face a variety of marketing challenges, but here are some of the most common ones: Limited resources: Small businesses typically have limited budgets, time, and staff, which can make it challenging to create and implement effective marketing campaigns. Finding the right target audience: Identifying and reaching the right audience can be difficult…